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Badge of Honor: Etsy.com mobile
For an ecommerce site like Etsy.com, with an almost limitless assortment of products at the shopper’s fingertips, it can sometimes be incredibly overwhelming to find an item you want. I had seen...
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Trying to “View All” on Tommy.com
I visited the Tommy Hilfiger ecommerce store at Tommy.com because I heard they were having a great sale. When I arrived on the home page, sure enough, I found a large banner promoting this sale of an...
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H&M’s ecommerce is finally live… and I don’t love it
Well, after some serious delays, the long-awaited ecommerce storefront for apparel retailer H&M is finally live in North America. As someone who lives very close to several H&M stores, I admit...
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Ecommerce Snapshot: REVOLVEClothing.com
A friend steered me toward the Revolve Clothing ecommerce site, and right into today’s snapshot. When I navigated to the women’s dresses section, I looked to the left navigation for some refinement...
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Craving more filters from Lindt chocolatier
A friend forwarded me an email from Lindt, a retailer of Swiss chocolate, about an upcoming sale. Of course I had to check out their ecommerce site to see all the delicious chocolatey treats!...
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An Ecommerce Proposal for The Knot Wedding Shop
Nevermind how I ended up on The Knot Wedding Shop (Pinterest, duh), but this ecommerce store caught my eye today. While browsing through the wedding favors section, I found that the filters could...
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Here’s What I’d Love from Lucky Brand
Today I headed over to the Lucky Brand ecommerce store to see what kind of deals I could find in the sale section. There were lots of products to choose from, but I was a bit disappointed in the...
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Pining for Filters from J.Crew
Not too long ago, we gave J. Crew an ecommerce Badge of Honor for the In Good Company section on their site. Although those aspects of the webstore were great, today we found some other areas that were...
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Keeping Ecommerce Filters Relevant to the Products
I always encourage ecommerce sites to provide shoppers with great refinement options. The ability to sort and filter categories of products can be very helpful for a user who is browsing and wants to...
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Candy Warehouse Confusion…
Easter is on its way, and although I don’t celebrate this holiday, it brings about a very exciting time of year: Cadbury Egg season. Of course, I had to get online to search for an ecommerce retailer...
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What do you think of this refinement strategy?
Today I came across an interesting refinement strategy on ecommerce site Sports Unlimited, and I wanted to share it here to see what the readers think. Now I definitely preach that sites should have...
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Ecommerce Snapshot: Lilly Pulitzer
As I was shopping for dresses on the lovely Lilly Pulitzer ecommerce site, I happened to find an odd little issue. In order to narrow down the selection of party dresses, I opened the “narrow by” menu...
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The Problem with Shopping for DKNY Jeans…
When I visited the DKNY ecommerce site today to shop for jeans, I thought it would be simple. How wrong I was… Take a look at the screenshot below of the women’s jeans category. As you can see, there...
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Paperworks’ Paper Finder is an Ecommerce Flop
Today I was shopping for paper products when I wound up on the Paperworks ecommerce site. At first glance, it seemed that the long list of categories in the left navigation would be a lot to sift...
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Oster and Their Unavailable Blenders
Browsing the Oster ecommerce site for blenders led me to a strange discovery. When I arrived on the site, I headed straight for the Blenders section using the top navigation tab. This page offers many...
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Making Sizes Simpler on HelenJon.com
After seeing a promotion for Helen Jon swimwear, I decided to explore this ecommerce store. When I did, I found that finding the correct size is not an easy task for the shopper. In the swim section of...
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Lost in the Zebra-stripes of Zubaz.com
Today, the zebra print goes into the Lion’s Den. The ecommerce site for Zubaz, a brand of athletic pants featuring a signature zebra pattern, left a lot to be desired in terms of navigation. When I...
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CB2 Misses the Filter that Matters Most
Anyone who has ever needed to purchase a rug knows that size is key. You have a specific space in a specific room that you want to spruce up with a floor covering, so of course you need to shop based...
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